Brian Solis is globally recognized as one of the most prominent thought leaders, keynote speakers, and best-selling authors in innovation and digital transformation. His new book, X: The Experience When Business Meets Design, explores the importance of experiences and how to design them for customers, employees and human beings everywhere. As Principal analyst at Altimeter, a Prophet Company, a digital anthropologist, and futurist, he also studies disruptive technology and its impact on business and society. More so, through his reports, articles and books, he humanizes technology's effect to help people see people differently and understand what to do about it. Specifically Brian studies digital transformation, customer experience and culture 2.0 and "the future of" industries, trends and behavior.
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