Breaking Banks: Alec Boere

Alec Boere

Managing Partner, Rufus Leonard

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Alec is a Managing Partner for Rufus Leonard. He advises brands and corporations on the strategic development of revenue generating or category differentiating digital products and services, whilst also being responsible for leading a department to deliver against internal commercial and strategic targets. Previous to Rufus Leonard he was Client Services Director for AnalogFolk, a client lead at AKQA and lead Digital Account Director at LIDA part of the M&C Saatchi village. He has also worked for some of the world’s largest and most challenging brands across a large number of major categories including: • Finance - Barclays, FSA, HSBC, RBS/ NatWest, Virgin Money • Telco - Orange, Nuance • Consumer electronics/ white goods - Acer, Whirlpool • CPG / FMCG - Procter and Gamble, Reckitt Benckiser • Automotive – Alfa Romeo, Porsche, McLaren, SEAT and Mini • Manufacturing – ABB, TRW, Schneider Electric • Other - DHL, Shell, Unicef, Army, RAF Specialties Mobile, social media, emerging technology, innovation, service design, business invention, strategy and global


Oct 16, 2014

Out of Africa: Peter Schlebusch

At the turn of the 20th century, two shoe salesman were sent to Africa to report on what opportunity was available there. One reported back “No good, no one here… LEARN MORE

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