As Steve Jobs famously said “Some people say give customers what they want, but that’s not my approach. My job is to figure out what they are going to want before they do.” With the current disruption and banking options available, it has never been more crucial for banks to build positive personal relationships with their customers. One of the keys of keeping digital and mobile users happy and providing positive and helpful customer experiences is data analytics, which can tell a bank enough about a customer that they can anticipate their needs and wants at the different junctures of their lives. Today, Brett is speaking with Ido Ophir, VP of Product Management at Personetics and Kasey Byrne, SVP of Marketing at Cardlytics, about how companies can and should use data to enhance customer experiences and build great customer relationships.
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