Technological design doesn’t exist in a vacuum: It is constantly interacting with the human imagination and thankfully that imagination leads to uses designers and brands never dreamed. Often marketing is a game of being in tune to the street instead of leading it. As Mike Walsh, a Futurist superstar, said “The Chief Marketing Officer probably has the least influence of any person in the world on creating behavioral change.” Today, Brett King spends the hour with Mike Walsh for a discussion about the unexpected uses of technology that emerge from the ground up, the changing nature of money, and how companies that want to stay relevant have to incorporate experience design in the core of their organization. They even touch on the difference between Klout and actual clout. It is an example of “Futuretainment” at its best!
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