Credit Unions have relied on having personal relationships with their customers. That personal touch has never been more important, but to stay in the game with Gen Y and Millennials the personal touch must go digital. So how do you translate the personal touch to their digital and social media experience? Tip 1. Discuss the stories of their lives and how you can help them have the story they want. Tip 2. Have a story they care about. To help us get a real understanding of how to use mobile and digital platforms to get personal, Brett hosts James Robert Lay, CEO of CU Grows and Rich Jones, Senior VP of Business Development and Business Intelligence for Eli Lilly Financial CU, about storyselling to a generation whose virtual interactions are just like IRL.
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