Episodes by Category: Marketing Strategy

EPISODE # 14

Aug 22, 2013

Can Banks Afford their Customers?

Typically, banks make their money off the top 20% of customers and lose money on the bottom 20%. Identifying customers that will help maximize their profits has become the mission… LEARN MORE

EPISODE # 12

Aug 01, 2013

Money Can Buy Happiness...

It is an old cliche that is proving to be untrue. But the trick to money buying happiness may not lie in how much money we have, but in how… LEARN MORE

EPISODE # 10

Jul 18, 2013

Designing Goodbank

After the banking crisis of 2008 and the lingering effects on the economy, people have felt a mistrust in their banks and communities. Many have put even more trust in… LEARN MORE

EPISODE # 9

Jul 11, 2013

Here come the Neo-Banks

Pre-paid debit cards are the fastest growing deposit product in countries like the United States and China today. In the US healthy 25% year-on-year growth the last 4 years now… LEARN MORE

EPISODE # 5

May 30, 2013

Not Your Father's Banking Habits

In this week’s Episode Brett is joined by some of the top research analysts in the field of commercial banking include Ron Shevlin from Aite Group, Kevin Travis a Managing… LEARN MORE

EPISODE # 4

May 24, 2013

How the Crowd is Changing Brand Advocacy in Banking

Social networking and platforms like YouTube, Facebook, Twitter, Instagram and Tumbler are changing the way we share and interact. Unlike traditional broadcast channels, these new channels encourage participation, feedback and… LEARN MORE

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