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ARTICLES by Category: Marketing Strategy

Jun 29, 2015

Advice and Paper Pushing in Banking will be Killed by AI

For over 100 years employment has been shifting out of big industry and into services. Whether agriculture, fishing, mining or in the last 50 years manufacturing, as processes become automated,… READ MORE

May 05, 2014

Why Kids don't sign, and banks shouldn't either

In a recent UN/ICAO commissioned survey on the use of signatures in passports, a number of countries including the UK recommended phasing out the long held practice because it was no… READ MORE

Jul 09, 2013

Build your audience, not brand recall

Revenue is the driver of business, and most businesses for the longest time have been accustomed to building a pipeline of business, targeting specific demographics or segments of customers, or… READ MORE

Dec 10, 2012

Millions of consumers soon won't need a bank account

Traditionally, if you wanted to move money around, save cash, pay a bill, purchase something at a store, or otherwise have some sort of systemic access to your cash as… READ MORE

Nov 09, 2011

Your online marketing and website don't work...

There's generally a very poor understanding of the dynamics of the role of the website in retail financial services interactions today. There is an acceptance that 'some' customers use the… READ MORE

Jun 06, 2011

Google Wallet is not about Payments

Last week Google announced their long awaited NFC-trial for mobile payments. On the face of it, many perceive that Google’s play is an attempt to cannibalize the lucrative payments market,… READ MORE

Apr 27, 2011

The Best–Practice Engagement Bank

Recently when I posted on reforming customer journeys in the banking space I got some push-back for using Apple as an example of best practice. Surely there are banks I… READ MORE

Feb 08, 2011

The new customer interface: Visualization and Digital Relationship

At Finovate Europe last week we saw a lot of what I would generally classify as “me too” PFM efforts. While there were a few stand out examples, such as… READ MORE

Jan 31, 2011

Let's get rid of Internet Banking...

If you think about the way we have digital banking and web presence structured today, it is actually wrong. Most banks today already have a well developed 'public' presence in… READ MORE

Nov 08, 2010

If you think Social Media is about ROI, you'll be disappointed

Thankfully, I think we are almost at the point of having serious conversations about how social media can be utilized in most organizations, rather than still asking the question "Is… READ MORE

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