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ARTICLES by Category: Groundswell

Oct 17, 2014

Why Ebola might finally kill cash

The Fear Factor on Ebola is over the top right now. We are spending countless hours in the media analyzing footage of health workers, figuring out how a nurse in… READ MORE

Jul 09, 2013

Build your audience, not brand recall

Revenue is the driver of business, and most businesses for the longest time have been accustomed to building a pipeline of business, targeting specific demographics or segments of customers, or… READ MORE

May 22, 2013

PTP FTW! The beginnings of something much greater...

I had a call with an industry colleague earlier today talking the recent news on GMail Google Wallet integration, Dwolla's funding round and the "Square Cash" announcement. At large I'm… READ MORE

Feb 21, 2013

Social Media (SoMe) - What comes next is even more disruptive

Last year Facebook hit 1 Billion users. It is reported that the average Facebook user spends 75 minutes per day using Facebook. Mobile use has also increased significantly over the… READ MORE

Oct 07, 2012

Gen-M: the abandonment of “touch and feel" and the emergence of "see and hear"

Baby Boomers and Gen-X have in common the need to experience life in all it’s glory. Whether that is born out of a sense of adventure, the need for tactile… READ MORE

Aug 01, 2012

What will it take to restore trust in the banking system?

I grew up in a world where a run on the ‘bank’ was never realistically going to happen. I grew up in a world where when someone wished to declare… READ MORE

Feb 15, 2012

Respect the crowd - don't shut them out

Well, I see the Facebook/Twitter hysteria is at fever pitch again. There's the concern around market events like the fake Sina Weibo post stating that Kim Jong Un had been assasinated,… READ MORE

Dec 07, 2011

I'll never login with Facebook to my bank!

We're experiencing a massive shift in consumer behavior right now with the explosion of Facebook, Twitter, YouTube, and other community collaboration and social media platforms. A world where Facebook has… READ MORE

Nov 23, 2011

Who's easier to save, a banker or a dictator?

Bankers often talk about the 'trust' consumers have in banking as a defining characteristic of why customers give banks their money instead of simply keeping it under a mattress. Some… READ MORE

Aug 01, 2011

The Modality Shift of Banking - Part 5

Transparency challenges new revenue and friction In September of 2009 Ann Minch, a customer of Bank of America, posted a video on YouTube called the “Debtor’s Revolt”. Ann detailed her… READ MORE

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