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ARTICLES by Category: Blogs

Mar 26, 2010

Evolutionary marketing - Tribal, viral and mobile (Huff Post)

There is a lot of discussion about how social media will play out from a mobile perspective, and how marketers in particular can monetize and leverage social media for real… READ MORE

Feb 23, 2010

Bank CEOs, It's Time for Social Media (InternetEvolution)

What is unique about the social media movement at the moment is that everything you might expect it would be about -- it’s not about. But the banks I meet… READ MORE

Feb 19, 2010

Social media's impact on banking

Chris Skinner, Chairman - Financial Services Club UK, and myself have been working on this survey over the past few weeks. The results, while predictable, show a requirement for RAPID… READ MORE

Feb 17, 2010

Banks and Social Media - Substance or Hype? FinExtra Twitterview

For those of you unfamiliar with the term Twitterview - it is a Twitter based interview. This limits the options somewhat as your replies have to be able to fit… READ MORE

Feb 11, 2010

Customer's tell banks "We don't believe you anymore..." (HuffPost Blog)

Brand marketing has long been a tool for the largest banks to help us see their value. In recent times, however, with the global financial crisis, botched bonus strategies and… READ MORE

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